Split-panel UGC lifestyle photograph. iPhone aesthetic, warm natural light, slightly grainy. Both panels set at a zoo — you can see animal enclosures, fencing, zoo signage softly blurred in background. LEFT PANEL (labelled "Before" in small terracotta text, top left): A woman 30–40, real body type, sitting on a bench outside an animal enclosure. A stroller is parked to her right. A toddler (18 months) is in her lap. She looks tired — the specific tired of someone who hit a wall earlier than she wanted to. One hand on the baby. The other hand pressing gently on her lower back. Expression: flat, resigned, quietly disappointed. It's clearly morning — bright light suggesting early in the visit. Background people are walking and carrying; she is still. RIGHT PANEL (labelled "After" in small terracotta text, top left, same zoo setting): The same woman — same outfit, same toddler — but now upright and moving slowly along a path. The toddler sits on The Haven Baby Carrier on her hip: beige hip platform, NO shoulder straps. Her right arm is relaxed around the baby. Her left hand holds a cup of coffee or points toward something the baby is looking at. She is smiling — not a pose, a real smile of someone who expected to be sitting down by now and isn't. The light is slightly warmer, suggesting afternoon — she has been here for hours. BOTTOM FULL-WIDTH NAVY BAND: Cream italic quote: "For the first time since she was born, I carried her through the whole zoo. Without pain." Cream small: "— Sarah M., postpartum back injury" Terracotta CTA: "Carry pain-free — $85.00 · evorahaven.com" PRODUCT ACCURACY: Beige hip platform, no shoulder straps. One arm always around the baby. NEGATIVE: No OEM branding. No dramatic before-expressions (no crying). The "before" exhaustion is quiet, not theatrical.
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